NOT JUST A MESSAGING PLATFORM. WECHAT IS A WAY OF LIFE AND A POWERFUL MARKETING TOOL
WeChat has so many functionalities that trying to develop your own WeChat page or app may be a daunting task. This is where Smallez is here to help. We have an extensive knowledge of WeChat apps, so we build the perfect solution with the needed functions for your business. Thanks to our web developers and modern web technologies, we can implement WeChat functions directly into your app, or website. Some of our clients have used WeChat as a testing platform for their product, before dedicating resources to building and marketing a standalone Native application.
WECHAT MINI PROGRAMS - THE FUTURE IS HERE
Since their inception in January 2017, Mini Programs have not stopped becoming more and more important. The over 1 billion WeChat users have come to appreciate the functionality of this new tool by Tencent.
As of today, WeChat Mini Programs have become a principal instrument for making businesses grow and thrive in China.
In less than two years, WeChat's Mini Programs have developed into an essential tool for the marketing ecosystem of every business targeting the Chinese market. Less expensive than developing a Native app, developing a WeChat Mini Program helps you reach a broader audience and easily converts new users.
BENEFITS OF WECHAT MINI PROGRAM
One of the top characteristics of Mini Programs is how light they are. They are limited to 10MB in size. Moreover, the user doesn't need to download it. This is because it is already integrated into the WeChat system. As they are hosted on Tencent’s servers, Mini Programs are very fast, offering a great user experience.
These are critical factors for acquiring new users. The fact that it does not need to be downloaded, invites more people to come to your Mini Program. Even if only to have a look. Furthermore, the cost of developing a Native app is usually higher than the cost to develop an average WeChat Mini Program.
Moreover, Mini Programs are easy to share. Therefore, happy users can quickly become a useful marketing tool in your hands.
Statistics show that WeChat Mini users are particularly prone to spending small amounts of money, especially under 1000 RMB. Therefore, Mini Programs can be strategically used to increase sales among users with lower spending power, or to push specific products.
A skillfully designed and developed Mini Program is an invaluable tool to boost your business online, or to increase and retain your audience.
BUILDING THE WECHAT STORES OF THE FUTURE
Before talking about WeChat Stores, let’s start with the basics. At its beginning, WeChat was a messaging app that quickly extended its social media functionalities. It included services such as: payment solutions for brick and mortar shops, online payment solutions, taxi ordering, purchasing transportation tickets and bike rentals. Whatever could be imagined.
In large part, thanks to the many WeChat E-commerce functions, it has become the electronic wallet of its users. By allowing visitors of your E-commerce website to make purchases with WeChat, you enable a new method of payment that creates an exceptionally seamless user experience. This will increase your sales conversion rate. As said previously, WeChat is becoming an independent ecosystem. With all these features, the goal is to accomplish all the tasks of daily life, such as talking, playing, shopping and everything else, without ever having to leave WeChat.
WHAT IS A WECHAT STORE?
A WeChat Store or Weixin Store is a mobile website that is linked to the menu of a WeChat Official Account. All the WeChat users will have access to your WeChat store and will be able to perform a one-click-payment through WeChat Payment, commonly called WeChat Pay.
WECHAT SHOPS AND CUSTOMER SERVICE
A WeChat Store allows you to provide your users an easy, fast and mobile accessible way to view your products. It is also an easy way to handle payments. Moreover, you should not forget the crucial element of your customer service.
As we explained previously, WeChat is important in China because of its unbeatable ecosystem of services. It became a habit for users to look for information, or to ask questions on the WeChat Official Account. By combining your WeChat Store and WeChat Official Account, you allow your users and customers to speak with ease to your customer service. They simply write to or speak with your WeChat Official Account.
Another useful aspect of your WeChat Store is that it will allow you to send discounts to your customers through your WeChat Official Account. As a result of this ability, you will keep your customers closer to you as you update them with your latest promotions. Effectively, you will develop greater engagement with them.