E-learning is defined as the use of computer and Internet technologies to deliver solutions to enable learning and improve the performance of people.

These past few years, the eLearning market has not stopped growing and by the year 2015 had reached a value of $107 Billion. According to Forbes, the potential growth expected by 2025 is $325 Billion and it could triple within ten years. China is experiencing the same rapid growth; the eLearning market there could reach a total revenue of $5.7 Billion by 2020 making it the second largest self-paced eLearning market after the United States. Smallez is a creative digital agency that can help improve or launch your solution for the Chinese and international markets.


Initially, you might think that eLearning is as effective as traditional learning, but at a lower cost. In the long run this may be true. However, the upfront cost of developing an eLearning platform is more expensive than the cost of preparing classroom materials and training. It becomes “cheaper” when we discuss the delivery costs over time (web servers and technical support). These costs are considerably lower than maintaining facilities, teaching time, etc. Let’s review some different reasons to start an eLearning business:

  • The delivery costs are less expensive.

  • The ability to reach an audience that has difficulty with conventional training.

  • The ability to reach more people geographically, although they may be limited with time and resources.

  • The ability to reach people with limited available time.

  • Develop cognitive skills.

  • The ability to collect and track data.


If you decide to start an eLearning company, you will need to choose either self-paced eLearning, or instructor-led and facilitated eLearning. These two options have completely different business models. The first, is for people learning by themselves through platforms or CR-ROM. The second, integrates several curriculum contents and is managed by a teacher.

The quality of eLearning courses is enhanced through five elements:

  • Learner-centered content

  • Granularity

  • Engaging content

  • Interactivity

  • Personalization

Moreover, the eLearning activities and content should conform to standards of quality that guarantee their effectiveness as learning programs.